王教昌產品總監在本次演講中分享了網紅經濟與直播的運作模式，包括：網紅和直播主如何變現，廠商如何評估適合合作的網紅。他指出，網紅變現的方式包括：影片置入、社群平台／部落格業配、娛樂直播、電競陪玩、播客等，而廠商找網紅的關鍵指標有：粉絲互動率、業配能力、內容關聯性等。 此外，王教昌產品總監也分享了直播的商業模式，包括：街頭駐唱從線下轉線上、疫情時應用於廟宇線上拜拜、電競直播其實變現能力差等。而舉辦比賽也是平台的一種商業模式，平常在公車和捷運站廣告位就是直播主獲勝的獎品，而在比賽中觀眾透過送禮物來投票支持自己喜歡的直播主，這也是平台的盈利來源。
撰寫者：大學部學生 邱兆陽
In his lecture, Product Director Wang Jiao-Chang shared insights into the influencer economy and the operations of live streaming, including how influencers and streamers monetize and how companies assess suitable influencers for collaborations. He highlighted that influencers monetize through methods such as video placements, collaborations on social media platforms/blogs, entertainment live streaming, accompanying in esports, and podcasting. The key indicators for companies when choosing influencers include fan interaction rates, collaboration capabilities, and content relevance. Additionally, Product Director Wang shared the business models of live streaming, which include street musicians moving from offline to online, temples conducting online worship during the pandemic, and the relatively low monetization potential of esports live streaming. Organizing competitions is also a business model for platforms, where advertising spaces in buses and metro stations serve as prizes for winning streamers. During these competitions, audiences support their favorite streamers by sending gifts, which is a source of revenue for the platforms.
Author: Bachelor student, CHAO-YANG , CHIU